Brand Assets

Download approved logos, colors, and typography. Keep it simple, keep it bold, and keep it unmistakably Leadly.

Logo Set

Primary logomark in monochrome and full-color. Use SVG for print and high-DPI. PNG for quick embeds.

Core Palette

Use high contrast: gold on dark, onyx on light. Ghost White keeps layouts airy.

Metallic Gold

#F4AF37 · Accent / CTA

Leadly Grey

#353535 · Primary text

Onyx Black

#0F0F0F · Hero & depth

Ghost White

#F7F7F8 · Background

Typography

Montserrat is the hero. Use light weights for headers, regular for body, and letterspacing on labels.

Montserrat Light — Headline

Montserrat Regular — Body copy keeps things crisp and readable.

Usage Guardrails

Keep the brand confident and uncluttered.

Keep generous spacing around the logo (min height = width of the "L").

Use gold on dark or black on light for maximum contrast.

Avoid stretching, recoloring, or placing on busy imagery.

Pair only with Montserrat for headlines and body copy.